pool - ePS Online Simplifies Internet Sales for Poola nd Spa Retailers

eSilverBullet released ePS Online on February 7, which is specifically designed to help pool and spa retailers sell online.

eSilverBullet, a leading e-Commerce solutions provider, released ePS Online on February 7, which is specifically designed to help pool and spa retailers sell online.

The need for an online store front is becoming more prevalent, and losing sales to the Internet will continue.

According to the U.S. Census Bureau, online sales jumped 16 percent in 2011. HammerTap, an eBay analyzer tool, revealed that in 2011 online pool and spa sales were up by 15 percent. These percentages are in contrast to the negative trend for traditional brick-and-mortar pool and spa retail.

"The landscape has changed for traditional pool and spa retailers. We believe they deserve their share of the online marketplace and should embrace e-Commerce. If done right, pool and spa companies can definitely compete online and grow their business through online sales. Our knowledge of the industry has allowed us to design solutions that fit the needs of pool and spa companies and produce sales," said Scott Wilson, eSilverBullet's Vice President of Customer Acquisition.

Pool and spa retailers have attempted e-Commerce, but many have had little success. "You can waste a lot of money and effort if you don't know what you are doing," said Wilson. "Unfortunately, many of these companies lack the expertise necessary to successfully sell online. They rely on a friend or web developer who claims they can build them a store front. Building a store front is easy. Knowing how to compete online, develop traffic and convert that traffic into sales requires expertise specific to the industry."

ePS Online has the tools and support necessary to start selling online with a competitive edge. A few of the resources included in ePS Online are a custom website design with social media integration; a website and product maintenance tool; site analytics (tracks website traffic); full hosting and support; and an email campaign marketing tool.

The trend in online sales continues to rise as the Internet is integrated into every aspect of consumer?s lives. With the Internet so accessible, it offers an additional customer base for pool and spa retailers. The purpose of ePS Online is to blend the pool and spa retailer?s expertise with eSilverBullet?s e-Commerce expertise and make the potential customer base a reality.

Visit us at http://www.esilverbullet.com/eps-online/

Source: http://www.widepr.com/press_release/33791/eps_online_simplifies_internet_sales_for_poola_nd_spa_retailers.html

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